RIPPLE
BRANDING | PRODUCT DESIGN
Ripple redefines the game of pickleball by blending advanced performance tech with the pure joy of play. Every paddle is engineered to read your motion, track your progress, and elevate your instincts, so improvement feels natural, not forced. With real-time data, intuitive design, and pro-level precision, Ripple gives players the confidence to grow, the tools to perform, and the momentum to keep pushing forward.
Skills:
+ Branding
+ Creative Strategy
+ Art Direction
+ Brand Identity
+ UX Writing
+ Copywriting
BEHIND THE DESIGN
THE opportunity
1
Design a smart pickleball ecosystem that enhances player performance by combining connected technology with an intuitive, community-driven brand experience.
THE STRATEGY
2
Position Ripple as more than a sports product by creating a seamless system where equipment, mobile technology, and player insights work together to improve every match.
THE DESIGN SYSTEM
3
Develop a unified identity across the smart paddle, mobile app, packaging, merchandise, retail displays, and digital marketing to create a cohesive experience from the court to the screen.
THE OUTCOME
4
Ripple transforms the way players train, compete, and connect, demonstrating how thoughtful branding and technology can elevate the fastest-growing sport in America.
Outcome
Ripple is a modern pickleball brand that fuses sport innovation with lifestyle design. I created the full brand identity for Ripple, including the logo system, packaging design, product mockups, and advertising concepts. The brand introduces a smart paddle that tracks swing data through integrated technology, positioning Ripple at the intersection of performance and culture. With a clean, elevated aesthetic and an energetic tone, Ripple reflects the rhythm and flow of the game, each movement creating a ripple effect on and off the court. From paddle and grip packaging to digital campaigns and in-store mockups, the visual system celebrates precision, confidence, and community.