Lumi pop
BRANDING | PACKAGING DESIGN
Lumi Pop’s packaging brings the brand’s glow-driven promise to life, turning beauty benefits into a joyful, flavorful moment from the second you pick it up. Each box is designed to spark a feeling: the excitement of unwrapping something sweet, the confidence of a good-skin day, and the playful energy that makes self-care feel effortless and fun. This packaging project transforms inner-beauty wellness into a tangible experience: skincare you can taste, benefits you can feel, and glow-building confidence that starts right at the shelf. Lumi Pop’s packaging doesn’t just hold the product, it embodies it, making wellness look as good as it feels.
Skills:
Brand Identity
+ Creative Strategy
+ Art Direction
+ Copywriting
+ Packaging Design
+ Product Storytelling
BEHIND THE DESIGN
THE OPPORTUNITY
1
Create a functional skincare brand that transforms everyday wellness into an enjoyable ritual through frozen, beauty-focused treats.
THE STRATEGY
2
Position Lumi Pop at the intersection of skincare, nutrition, and self-care by combining clinically inspired ingredients with playful branding that appeals to wellness-conscious consumers.
THE BRAND SYSTEM
3
Develop a cohesive identity spanning packaging, product flavors, retail displays, advertising, digital experiences, and merchandising to create a recognizable lifestyle brand.
THE OUTCOME
4
Lumi Pop delivers a fresh approach to functional beauty, making skincare feel approachable, memorable, and enjoyable while standing out in the growing wellness market.
Outcome
Your Hydration, On Ice is a visual exploration of beauty, wellness, and self-care through a new category of functional skincare pops. The brand investigates how consumers are redefining skincare beyond the bathroom counter, embracing products that nourish from within while seamlessly fitting into everyday life. Designed as a study in refreshment and routine, Lumi Pop embodies the balance between efficacy and enjoyment, transforming wellness into an experience that feels both aspirational and accessible. Through calming color palettes, fruit-forward visuals, and elevated packaging, the system reflects a lifestyle where hydration, nourishment, and confidence coexist. Lumi Pop celebrates the idea that self-care doesn't have to be complicated, it can be as simple as taking a moment to chill, restore, and glow.